J.Crew Editorial Content
Role: Art direction, concept development, graphic design and strategic planning.
Project Overview: To help support larger brand creative and marketing efforts, J.Crew ramped up it’s editorial content division in 2013. Our goal was to meet the demanding need for authentic, style driven stories that showcased our product, and our people in a more natural way.
Director and Stills Photographer: Dewey Nicks
The Secret Life of Stretch
For too long stretch denim and chinos have gotten a bad rap, but now, thanks to the folks at the top secret J.Crew design lab, we don’t have to sacrifice style for comfort any more.
Style Hacks
“Your most pressing fashion related questions answered.” J.Crew’s first episodic content franchise.
Director: Sandra Withers
Editorial Site
What started as a Tumblr site grew to stand-alone editorial destination for the brand. Stories were published on a weekly basis with approximately 250,000 views a month. We covered style, design, production and a bit of travel. Here’s an overview of some of my favorites.
Photography by Clement Pascal, Forest Woodward, Shawn Brackbill, Bryan Derballa and Meredith Jenks.
