Warby Parker DRTV

Role: Creative direction.

Project Overview: Warby Parker’s DRTV spots that demonstrate the ease, simplcity, as well as the competitive pricing, when ordering any of the brands contact lens products.

The four 15-second spots highlight third-party brands, Scout, Warby’s Virtual Vision Test and existing Warby Parker glasses wearers.

Director: Lacey
Paper Artist: Daniel Sean Murphy

Our goal was to craft a world rich in depth, color, and shape. Utilizing concentric circles as portals, we pulled viewers into our hyper-stylized and animated universe.

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