Peloton Lanebreak
Role: Creative art lead.
Project Overview: During my time at Remote Control Media, I had the amazing opportunity to join Peloton's internal games department to creatively lead their immersive, gaming-inspired workout experience.
In this role, I oversaw a dynamic art team consisting of designers, modelers, and technical artists. My primary responsibilities encompassed creative direction, team management, and project management. Additionally, I was involved in design, creative strategy, internal playtesting, as well as conducting user-research sessions.
Our team had a wide scope of work, which involved enhancing existing game features, developing new ones, and contributing to the overall launch of Lanebreak Tread in June 2023.
Press:
Thanks to my partners at Remote Control with Jordan, Josh, Ben, Sue, Kayce, Ivan, Connor, Christina, Justina, Adriano, Jeff and Rob. As well as Jim, Caroline, Sam, Tom, Benoit, Wes, Cecelia, Darko, Michael, Paul, Cameron and Matt at Peloton.
Our process
The images below give a high-level overview of our pre-production creative process when designing a new interval workout feature for Lanebreak Tread.
1. Simple diagrams and color theories are used to illustrate the basic design objectives for artwork within Tread Pacers. Our priority was to inform players where the start and stop of each interval section was within the moment.
2. We explored how texture, pattern and density can be used as a communication tool for speed and resistance as well as a method to indicate the beginning and end of an interval section when used in combination of color. © original artists
3. A duotone gradient was used to communicate intensity levels with warmer colors signaling higher intensity and cooler colors signaling lower intensity intervals.
4. Final creative implemented in-game.
Working alongside product leaders, game designers and engineers, our goal was to create designs and pieces of artwork that immersed users into their workouts in a whole new way.
Overview of various design elements. From new player avatars to environmental props, our team had a wide scoop of work.