Jimmy Fallon x Warby Parker Flippies™

Role: Creative and art direction.

Project Overview: Dreamed up by Jimmy himself—and brought to life by the Warby Parker in-house design team—Flippies™ pack all the personality of two pairs into one frame.

Director: Edmond Hawkins
Writers: Ben Gable and Mike Pielocik
Producer: Seth Keim
AD: Nike Bell
Production Design: Heather Wolensky
Art Director: Jen Price
Photography: Todd Owyoung
Stills Photography: Greg Broome

Our goal was to play into the theme of dualism. Showing both sides of Jimmy’s personality in every image and piece of collateral.

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