Gap Fall 2018

Role: Creative direction, concept development, strategic planning and graphic design for global advertising.

Project Overview: Leaning further into positivity and inspired by the Gap for Good initiative, we came back to the white space to see what’s possible when we bring together good people and good intentions. Good Creates Good.

Above: ALL GOOD. A song by KYLE and Madame Gandhi.

Over 60% of all daily social media posts are #positive. In collaboration with Twitter, we established a #positive search criteria, and scraped the social platform to create a song with each line made from real posts by real people.